Over the last few years, Qantas has used its in-flight safety videos to double as marketing films for Tourism Australia. We’ve been taken on tours of the great Australian Outback and the country’s greatest city’s while also being briefed on essential safety information.
But now Qantas is trying something a little different with its latest safety video that the airline has just released. Calling the video an “evolution” on its previous offerings of recent years, Qantas has decided to take us abroad to some of the airline’s international destinations.
As Alison Webster, Qantas International CEO explained, the new video is designed to be a creative way to share the spirit of Australia using real people, not actors because “it creates a sense of authenticity that’s very Australian in itself.”
From Tokyo to Shanghai, New York to London and Kruger National Park, near Johannesburg, the video delights with some stunning imagery. But Webster dismisses concerns that taking the safety video out of the real world environment of an aircraft cabin is a bad thing…
“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” she explains.
The video features 20 Australian’s who either live or are visiting the featured destinations. As they guide us through the safety demonstration, you are constantly reminded of Australia – with Tim Tams, Vegemite and the classic Australian phrase “no worries” making prominent cameo appearances.
The video is set to a modern take on the anthemic ‘I Still Call Australia Home’ and will be shown on all Qantas domestic and international flights from April.
What do you think of the new Qantas safety video?