Now Reading
Emirates Welcomes 2018 With “Optimism And An Unflagging Drive” – Here’s How the Last 12-Months Shaped Up for the Airline

Emirates Welcomes 2018 With “Optimism And An Unflagging Drive” – Here’s How the Last 12-Months Shaped Up for the Airline

Emirates Welcomes 2018 With "Optimism And An Unflagging Drive" - Here's How the Last 12-Months Shaped Up for the Airline

Looking back on the last 12-months, Tim Clark the long-serving president at Emirates is in a positive mood.  Clark has said the Dubai-based airline will “enter 2018 with optimism, and an unflagging drive to keep raising the bar in terms of the customer experience and business performance.”

But even Clark has to agree that not everything has gone well for the worlds largest international airline this year, admitting to the “the ups and downs of 2017.”  Yet despite the setbacks, Clark maintains Emirates has come out of one of the toughest periods in its existence “stronger and even more resilient.”

Earlier this year, Emirates posted a healthy profit for the first half of 2017 – a significant improvement on how the airline performed the year before.    According to Clark, the business is now delivering “steady growth” as a result of “initiatives to boost revenues” and “trim costs.”

To celebrate the end of the year, Emirates has released some fascinating if not entirely important statistics about its business throughout 2017.  We’ve learnt the airline carried a huge 59 million passengers in the past 12-months with 63 million passenger meals served by its international cabin crew.

Think that sounds like a low number?  That’s because that only includes the meals prepared by Emirate’s in-house catering company at Dubai International Airport.  The real figure is likely to be at least double that amount.

Emirates' year in review 2017 - by the numbers.
Emirates’ year in review 2017 – by the numbers.

Emirates was already by far the largest of the double-decker Airbus A380 aircraft but in 2017 the carrier welcomed its 100th delivery.  Marking nine years since it first started flying the A380, Emirates estimates that 90 million passengers have flown on its flagship aircraft since it was launched.

Whether Emirates commits to a new order (for at least 36 new A380’s) remains to be seen, however.  Sources close to the matter suggest Airbus could axe the A380 programme altogether if Emirates doesn’t close on a deal soon.

Instead, the carrier stunned the world at the Dubai Air Show and awarded a $15.1 billion USD contract to Boeing for 40 787 Dreamliners.  When they come into service, they’ll help transport passengers to Emirates’ network of 156 worldwide destinations – including three new points which were added in 2017: Newark, USA via Athens; Zagreb, Croatia; and Phnom Penh, Cambodia.


Oh, and we haven’t even mentioned the new ‘game-changing’ fully enclosed First Class Suite which was unveiled to great fanfare in November.  The Suite has received rave reviews although the upgraded Business Class is still considered below par compared to other products flown by many of the airline’s rivals.

Of course, there’s also the “significant” partnership Emirates announced together with its low-cost sister airline, flydubai in July.  With one eye firmly on lowering costs and increasing revenue, Emirates says it remains committed to an “unwavering focus on providing a strong customer-centric proposition.”

Unfortunately, there have been some cut-backs across the airline.  For now, however, the airline is celebrating the successes of the past year.  Here’s hoping for an even better 2018.

View Comments (0)

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

© 2023 All Rights Reserved.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to with appropriate and specific directions to the original content.