Joanna Lumley, Sir Michael Caine and British comedian, David Walliams are amongst six celebrities who appear in a new star-studded safety video for British Airways. The video builds upon the success of a dramatically different safety demo which was released last year and has since been watched by over 25 million passengers.
Along with household names like Sir Michael Caine and AbFab star, Joanna Lumley the video also stars Olivia Colman who won a Golden Globe in 2017 for the part she played in The Night Manager. The twice Emmy-nominated actress has also previously won two BAFTA awards amongst a host of other gongs.
British runway stunner and actress Jourdan Dunn, along with Naomie Harris who played Miss Moneypenny in the last outing of the James Bond franchise, Spectre also appear in the new video. The cast is rounded off with the return of clumsy ‘Director’ Chabuddy G, played by comedian Asim Chaudhry.
Based around a series of “auditions” directed by Chaudhry for the new British Airways safety video, the stars take their turn to be gently mocked by Chaudhry’s very wry British sense of humour. Luckily it’s all for a good cause as the celebrities agreed to take part to promote the airline’s charity partnership with Comic Relief.
According to figures released by the airline, the work that Comic Relief and BA has been involved in has helped support over half a million disadvantaged children around the world since 2010.
British Airways says that while the aim was to make the video as humorous as possible, it is also meant to help customers take in important safety information. It’s worth noting that the new video shaves nearly an entire minute off last year’s offering – one of the biggest complaints of the original was that it was too long, especially for frequent flyers.
“It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight,” explained Carolina Martinoli, BA’s Director of Brand and Customer Experience.
“Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”
The new video is set to debut on British Airways flights from July 1st.