Irish flag carrier, Aer Lingus has today revealed its brand new uniform, the first redesign in 22-years, featuring 25 different garment options and a new “midnight blue” colour. The new-look was unveiled at the airline’s head office in Dublin on Wednesday morning with a full switch over for the carrier’s 4,000 ground staff and cabin crew slated to take place on February 10th.
Designer Louise Kennedy has retained the iconic green colour (now called “Kenmore green”) that has been a mainstay of the Aer Lingus uniform for decades but a new dark blue colour that has been dubbed “midnight blue” also features heavily across the uniform range. For the first time in the airline’s history, female staffer’s will also be allowed to wear trousers and a new dress option has also been introduced.
The new uniform marks the culmination of a two-year brand refresh, which included an updated logo and redesigned aircraft livery. In total, Aer Lingus chief executive Sean Doyle claims more than 500 different touchpoints have been redesigned in the past 24-months.
Aer Lingus says the new range has been made with the highest quality materials which have been sourced in an “ethically responsible manner”. Most garments feature stretch for a better fit and ‘easy-care’ shirts and blouses have also been introduced.
“We were honoured to be chosen to design the new Aer Lingus uniform. The brief from the airline was very clear and we were confident we could deliver a modern and stylish capsule collection which would endure for several years,” explained Irish designer Louise Kennedy.
Kennedy was also responsible for Aer Lingus’ current uniform which has been worn by cabin crew and ground staff since 1998. The new iteration will be the airline’s eleventh uniform but hopefully, while this uniform is introduced for a new decade it won’t be around for the next two.
Dara McMahon, director of marketing at Aer Lingus, however, might have different ideas, saying of the new look: “We are thrilled with the results and feedback to date and are confident that with Louise Kennedy, we have achieved a classic design that will represent Aer Lingus well for many years to come.”