Turkish Airlines says it is in advanced talks with Hollywood superstar Margot Robbie to make her the new celebrity face of the Istanbul-based carrier ahead of its long-awaited launch of flights to Australia next year.
In an interview with the Hurriyet Daily News, the airline’s chairman, Ahmet Bolat, said on Friday that discussions were still ongoing with the Barbie actor, although the current plan is to bring Robbie to Turkey a week ahead of the first flight to Australia and shoot in iconic landmarks around Istanbul for a global media campaign.
Earlier this year, Turkish Airlines tentatively announced it would launch flights to Australia, although the carrier has been tight-lipped on the details of its plans, and flights are not yet on sale.
Bolat did, however, say on Friday that the airline now plans to launch its inaugural flight at some point between March 15 and March 2024.
Sydney and Melbourne are front runners for the airline’s first destination in Australia, but Bolat did not confirm which city would first see a Turkish Airlines plane.
Passengers heading to Istanbul from Australia will, however, have to connect through Singapore, and Hurriyet suggested there could be a 10-hour layover in Singapore.
Born in 1990 in a small town in Queensland, Margot Robbie is now one of Australia’s most famous faces, having starred in a string of blockbusters, including Suicide Squad, The Wolf of Wall Street, Dreamland, and Once Upon a Time in Hollywood.
Robbie landed her first major role in 2008 in Australian TV soap opera Neighbours before making the move to Los Angeles in 2011 to pursue to acting career in Hollywood.
Said to be worth more than $40 million, Robbie has fronted campaigns for several global brands, including Chanel and Nissan.
Turkish Airlines has long courted celebrity endorsements and has created global ad campaigns with the likes of Charlize Theron, Brice Willis and Jennifer Lopez. In 2017, Morgan Freeman became a global ambassador of the airline and appeared in several commercials.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.