Qatar Airways has launched a new service for Business Class passengers, allowing them to pre-order their preferred meal up to 24 hours before departure on select long haul flights. The service will be limited to flights departing from the airline’s hub at Hamad International Airport in Doha for the foreseeable service.
In a statement, Qatar Airways said the new pre-select dining option was a “bespoke service for its premium class passengers” that would give “even more choice and freedom.” For now, destinations that will feature the new service include select services to Europe, North and South America, Australia and New Zealand. The airline plans to add more destinations in the coming months.
This could be seen as a fairly limited new offering as Qatar Airways already offers a dine-on-demand service for all of its Business and First Class passengers. Essentially, the airline is now allowing passengers to ‘reserve’ their meal of choice without any fear of it running out onboard.
Passengers wanting to take advantage of the service can pre-order one entree from the à la carte onboard menu from between 14 days to 24 hours before departure. The order has to be placed through the passenger’s booking via the Qatar Airways website or mobile app.
“We are constantly looking for innovative ways to refine and enhance our products and services,” commented Akbar Al Baker, the airline’s chief executive. He continued: “Our new Pre-Select Dining service follows the introduction of our groundbreaking Business Class seat, Qsuite, earlier this year, which reinforces why Qatar AIrways was recognised as the World’s Best Business Class at this year’s 2017 Skytrax awards.”
And that’s not all – In April, Qatar Airways won the title of Airline with the Best Business Class at the Business Traveller Middle East Awards 2017 and in March, Qatar Airways bagged the Airline of the Year award at the 2017 Air Transport Awards.
Yet, Qatar Airways hasn’t recently won any awards for its onboard dining and this new service is unlikely to change that. Turkish Airlines, who have an onboard chef on some of their flights won the Skytrax award for Best Business Class Onboard Catering in 2017.
That being said, Qatar Airways is touting the service as giving passengers “comfort and knowledge that their pre-selected dish is reserved and waiting for them.” Unfortunately, there won’t be any additional dishes added to the menu for the time being but perhaps the airline will consider expanding their range in the future.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.