We always knew flight attendants were Superheroes and now United Airlines is celebrating that fact… kind of! As the official airline for Team USA at this years Olympic and Paralympic Winter Games in South Korea, United Airlines has released a very cool new commercial celebrating its 38-year relationship between the airline and the United States Olympic Committee.
Set to an anthemic, Superhero soundtrack, United set out to show the world the “unique powers necessary to get to the Games.” But it’s not just the athletes that United wanted to celebrate – extending the superhero theme to its 90,000 employees who “go above and beyond to get customers to their destinations safely, comfortably and on time.”
Commenting on the theme of the video, United vice president for marketing, Mark Krolick said: “The tie between superheroes and Team USA athletes is clear – they are regular people who use their exceptional talents to accomplish the incredible.”
Krolick explained: “For close to four decades, our employees have called upon their unique skills – transporting hundreds of thousands of customers every day, while working in rapidly changing weather conditions and providing exceptional service – to give the ‘power of flight’ to Team USAathletes, getting them to competitions around the globe.”
And our flight attendant superhero is none other than Winged Wonder, otherwise known as Karla Gonzales De La Torre, a flight attendant based in New York with the ultimate triumvirate of powers – safety, hydration and fuel.
Check out the commericial below, which was brought to life by Hollywood director Martin Campbell, best known for directing Green Lantern and the James Bond movies GoldenEye and Casino Royale.
As well as being the official airline of Team USA, United Airlines also providers sponsorship for six of the athletes who will be competing in this years Olympic and Paralympic Winter Games.
Taking starring roles in the commericial, the athletes showed off their special powers in the following roles. Freeskier Gus Kenworthy, plays Air Raider. Jamie Anderson, a snowboarder from South Lake Tahoe, California is Artic Angel. speedskater J.R. Celski takes on the role of Ice Lightening. Olympic bronze medalist luger Erin Hamlin is The Rocket, while figure skater Nathan Chen becomes King Quad. And finally, Paralympic gold medalist Nikko Landeros from Johnston, Colorado is The Fury.
The commerical will be appearing on both television and online, with print media featuring on billboards across the United States.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.