It’s been over two years since Seattle-based Alaska Airlines announced plans to takeover Virgin America – a tactical decision which sometimes didn’t feel entirely thought out. It wasn’t until March 2017 that Alaska decided to discontinue the Virgin America brand…
Alaska Airlines
Alaska Airlines Unveils Next Step in its ‘West Coast Inspired’ Transformation – Upgrades First Class
It’s interesting to see how Seattle-based Alaska Airlines has been transforming itself as it merges the Virgin America brand into its business. In the latest upgrade to the Alaska Airlines product, the airline has just announced plans to significantly improve…
Yet Another Milestone in Alaska’s Integration of Virgin America: Flight Attendants Now Have Pay Parity
It’s probably fair to say that the decision by Alaska Airlines to first takeover and then merge Virgin America into its own brand was never going to be easy. Since the acquisition of Virgin closed in December 2016 a team…
Alaska and Virgin America Staff to Receive a Very Nice $1,000 Payout and Bonus Worth a Month’s Pay
Alaska Airlines has jumped on the bandwagon of airlines like American Airlines and Southwest, as well as other large American corporations to offer its staff a $1,000 one-time bonus to mark tax reforms introduced by the Trump Administration. The airline…
Alaska Marks New Milestone in Acquisition of Virgin America: Debuts New Uniform, 2 Years in the Making
Just over a week ago, Virgin America ceased to exist – at least in the eyes of the law. Alaska Airlines had reached a significant milestone in the integration of Virgin into its own operations as the FAA issued a…
News Roundup – 31st May 2017. A Summary of Airline News from the Past Week
Emirates has finally announced what many industry commentators have speculated upon for ages – A new First Class suite for the airline’s Boeing 777 aircraft. And the date has been set. The new product and a refreshed Business Class and…
News Roundup – 29th March 2017. A Summary of Airline News from the Past Week
Aeroplanes don’t make money when they’re not flying – so imagine the anger at United Airlines, who have been forced to put two brand new Boeing 777-300s into storage because their new Business Class seats have been delayed. But it…
