Less than a year ago, British Airways launched a new in-flight safety video in collaboration with UK-based charity Comic Relief. The video which features a number of well known British celebrities including Gordan Ramsay, singer Jess Glynn, Rowan Atkinson and actor Gillian Anderson replaced an often derided animated video which the airline had used for well over a decade.
The safety video was based on the idea that the celebrities were auditioning for their role in the project. They were directed by bungling director, Chabuddy G who’s played by award-winning comedian Asim Chaudhry. Subtle one-liners showed a very British sense of humour but the video proved to be a hit with passengers.
“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember,” the airlines, chief executive, Alex Cruz said at the time.
There was just one main concern, however. How long would the video be funny or captivating if passengers were forced to watch the same jokes over and over again?
Well, it seems like British Airways is already working on a new video and it will again be directed by Chabuddy G.
In a short video on the comedian’s Twitter page, Chabuddy G says he has been awarded Video of the Year by the make-believe Society of the In-flight Safety Training Awards – otherwise known as S.I.S.T.A.
— Chabuddy G (@CHABUDDYGEEZY) May 31, 2018
He then says the sequel, part two will be following soon. British Airways was quick to congratulate Chabuddy G on his win, replying to the Tweet by saying: “It’s great to have you back on board
@CHABUDDYGEEZY. We’re excited for the big reveal…”
One of BA’s Twitter agents even replied, saying “Big up Hounslow!” – the district in which British Airways and Heathrow Airport are based in London and where Chabuddy G is from.
British Airways hasn’t officially announced the release of a new safety video but it’s likely that one is on the way. In April, one of the video’s other stars, Thandie Newton blasted the airline after her BA flight from Ibiza was first delayed for six hours and then subsequently cancelled.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.