flydubai has launched an updated version of its animated safety video, featuring Maya the cabin crew and four Emirati grandmothers. Since the original safety video first aired, flydubai has launched its Boeing 737 MAX 8 aircraft with new business class seats and an improved economy cabin.
The updated video, while also taking advantage of improved graphics and animation, is also tailored to the specifics of the MAX 8 aircraft.
“The original film was truly innovative, using the animated FREEJ cartoon characters to convey important safety information,” explained Ghaith Al Ghaith, flydubai’s chief executive.
“In the past year we have unveiled our new crew uniform and welcomed the Boeing 737 MAX 8 to our fleet with its enhanced Business Class and Economy Class cabins. Our updated safety video reflects these developments while staying true to the original concept and reflecting the flydubai brand and personality.”
Ghaith continued: “We are pleased to continue our collaboration with FREEJ, another young brand which proudly promotes Dubai and the UAE’s heritage.”
The English language version starts at 3:53 minutes
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.