Iberia Unveils a Stylish New Uniform That is Set to Get Heads Turning When it Launches in May
Iberia Unveils a Stylish New Uniform That is Set to Get Heads Turning When it Launches in May
Iberia Unveils a Stylish New Uniform That is Set to Get Heads Turning When it Launches in May
After 18-months of design and development, Spanish flag-carrier Iberia has finally unveiled its much anticipated new uniform and it was certainly worth the wait. Presented on the final day of the Mercedes Benz fashion week in Madrid, designer Teresa Helbig presented 20 different garments which will create more than 30 looks.
The uniform is set to officially launch in May 2020, with the airline’s 6,500 staff wearing the new threads onboard aircraft and at 88 airports around the world.
Designed to create a “very current, serene, formal wardrobe”, the Catalan designer says a lot of work focused on the accessories such as oversized scarves, cross body satchels and bright red leather gloves to create a more “distinguished look” to the uniform.
“We have imagined dresses that we would like to wear on the street every day; there is a reinterpretation of the iconic tube skirt suit and we have also given a lot of importance to the accessories,” Helbig said of the designs following the runway show on Saturday night.
While navy blue is the dominant colour in the designs, there are pops of red that “embodies passion, dedication and vitality.” Yellow was also introduced not only because it’s a classic Iberia colour but because its “stimulating, young and energetic,” explained Helbig.
And if staffers are allowed to wear the uniform as Helbig presented on Saturday, it will certainly be one of the most fashion-forward, relevant and street worthy uniforms of any national airline at the moment.
As the first female designer to have ever created a uniform for Iberia, Helbig also created designs that were more comfortable, practical and flattering for female crew. Other elements, such as winter overcoat were also designed in a much more unisex fashion.
Check out the full gallery above.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying ever since... most recently for a well known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.