Thai Airways will repurpose old lifejackets and inflatable evacuation slides into a collection of bags starting from 390 baht ($12.50) for a pencil case sized bag to 4,990 baht ($160) for a large tote bag. The fashion collection made out of emergency equipment that has come to the end of its life for the purpose it was intended is the latest money-spinning idea dreamt up by the cash-strapped national carrier.
Available exclusively from the official Thai Airways line shop, pre-orders will open on October 29 with delivery slated to start from December 20 onwards.
But this isn’t the only alternative revenue-generating idea Thai Airways has embraced while its usual business of flying planes remains severely disrupted because of the Coronavirus pandemic.
In September, the airline launched an aeroplane-themed restaurant at its headquarters in Bangkok and even offers members of the public the opportunity to become a flight attendant for a day at Thai’s flight training school.
For 2,800 baht or around US$91, you can enjoy a four-hour experience trying on Thai’s traditional flight attendant uniform, getting your hair done in one of the airline’s signature styles and undergoing a crash course in onboard service.
And if what happens on the other side of the flight deck door interests you more, then Thai is also offering a $630f four-day flight simulator experience on one of the airline’s state-of-the-art simulators.
The ‘Re:Life’ bag collection is available until stocks last. More details can be found on the Thai Shop website.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.