Emirates has extended its shirt sponsorship and partnership deal with English Premier League team Arsenal until at least 2028, making it the longest-running ‘front-of-shirt’ sponsorship relationship in the history of the Premier League.
The Dubai-based carrier first became Arsenal’s shirt sponsor in 2006 in what was then a record-breaking £100 million deal. That deal, however, pales in comparison to the existing sponsorship deal, which has been valued at around £200 million.
Announcing the extension of the long-running sponsorship deal, neither Emirates nor Arsenal would be drawn on how much the latest deal is worth.
The Emirates logo appears on the front of the men’s, women’s, and academy team shirts and Arsenal’s stadium in North London has been named after the airline since 2006.
Emirates has featured the Arsenal team on special aircraft liveries, and the squad regularly travels to Dubai for winter training sessions.
“We are incredibly proud to make history by extending our partnership with Emirates until 2028,” Arsenal’s chief commercial officer Juliet Slot said on Wednesday.
“The longevity of our special relationship is a sign of our enduring shared values, our ambition to bring our global communities together, and our commitment to building on the numerous achievements that have marked our 17-year journey to date.”
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.