Delta Unveils Luxe New Missoni Bedding After Dodging Trump’s Tariffs
Delta Air Lines has revealed the first photos of its luxe new bedding designed in partnership with Italian fashion powerhouse Missoni after working out a loophole to avoid absorbing the costs of President Trump’s tariffs.
Last month, it was reported that Delta might be forced to delay the highly anticipated rollout of the premium bedding range because the cost to import the new duvet, pillows, and mattress pads would be so costly.
Already facing a series of delays with the introduction of the Missoni bedding, Delta was expected to finally start the rollout in June, although the Trump administration’s far-reaching and forever-changing tariffs had put the entire project in jeopardy.
Delta has made it clear that it wouldn’t pay tariffs on new multi-million-dollar jets coming from Europe, and the same, it would appear, also rang true for the airline’s new Delta One bedding and amenity range.
But just like its new Airbus airplanes, trusted aviation insider XJonNYC on X and Bluesky revealed how Delta had also found a loophole to avoid paying Trump’s tariffs.
It’s understood that the left-leaning airline will ‘import’ the bedding and other accessories through European outstations. In other words, the bedding isn’t being ‘imported’ into the United States because it will already be in use on inbound flights and will, therefore, no longer be new.
Once in the US, the airline can then build up a stock before continuing the rollout on flights departing the United States. The rollout is set to begin this summer but could take several months to complete.
“In travel, every moment matters – not just where you’re going, but how you get there,” commented Delta’s vice president of brand experience, Mauricio Parise, on Tuesday.
“We want you to savor your time in the air, which is why we are intentional about each detail of the customer experience to create a sense of home in every space, which is instantly elevated with Missoni’s iconic, signature designs,” Parise continued.
The new Delta One bedding comprises:
- A Missoni-themed duvet featuring a subtle zigzag design and navy accents.
- A mattress pad that doubles as a lumbar pillow that will be rolled out on all long-haul flights.
- A new memory foam ‘cuddle pillow’ on all long-haul flights.
- A Missoni-designed pillow.
In addition, Delta is updating the design of its Missoni amenity kit range, and Missoni slippers that debuted last year are, the airline has confirmed, here to stay.
The new bedding and amenity kits are a significant investment for Delta, especially when you consider that only last month, Delta chief Ed Bastian warned that the carrier would have to start “actively managing costs and capital expenditures” due to waning domestic travel demand.
Delta last updated its long-haul premium bedding in 2022 when it introduced duvets made out of plastic bottles. While the duvets certainly hit all the right sustainability credentials, they failed to live up to the dreams of wealthy passengers seeking luxury.
“Customer feedback guides every decision we make,” commented Parise. “When we set out to re-think the in-flight sleep experience, we focused on offering customers the same luxurious sleep experience you might get in a high-end hotel.”
Read how Delta has managed to avoid paying the Trump administration tariffs on new Airbus aircraft from Europe:
