The Five-Star rated Japanese airline, ANA has revealed more details of what passengers can come to expect on the first of its Airbus A380 aircraft which is expected to enter service on 24th May 2019 between Tokyo Narita and Honolulu. ANA placed a firm order for three of the double-deck aircraft from the European aircraft manufacturer in 2016 to operate solely on its popular and often overbooked Hawaii bound services.
Previously announced was a plan to paint all three of ANA’s A380’s in a special turtle-themed livery. The first will pay homage to Hawaii’s blue sky, while the second and third will represent Hawaii’s sunset and ocean. Each aircraft will feature a four-class layout with First Class taking up just two rows at the front of the upper deck and the remainder taken up by a spacious Business Class, as well as Premium Economy.
The majority of the main deck will be taken up by Economy Class seating, although six rows at the rear of the aircraft will features ANA’s new ‘ANA Couch’ concept – essentially, normal Economy class seats that have first rests which can be folded up to create a couch or bed – something that the airline is pitching as great for parents with children rather than adults who might want to save money on a Business Class ticket.
ANA has decided to extend the Hawaii theme inside the plane with complimentary Blue Hawaii cocktails offered in all cabins, themed drinking cups and even Hawaii themed cabin crew service aprons. For children, ANA will be gifting specially branded silverware, as well as tote bags and even inflatable aircraft replica’s.
The tote bag will also feature in Business Class and Premium Economy cabins, while First Class passengers will receive amenity kits designed by English luggage manufacturer Globe Trotter. The Business Class amenity kits has been created by American brand Fred Segal.
It’s probably not that surprising that ANA is going to such great lengths to personalise the service it will offer on what is a flagship route for the airline. It’s not that unusual for South East Asian to offer branded flights – and ANA would have to go some way to beat EVA Air’s ‘Hello Kitty’ themed aircraft.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.