British Airways is offering those of us who are missing the skies the opportunity to enjoy airplane food from the comfort of our own homes – but it won’t come cheap. BA’s luxe First Class inspired meal kits cost between £80 and £100 ($110 to $137) for a meal for two.
The limited-edition meal kits which have been launched in collaboration with Feast Box and upmarket airline caterer DO & CO, follow BA’s decision to flog First Class crockery, glassware and pyjamas, as well as a £1,935 ($2,664) carry-on case inspired by the iconic but now retired Boeing 747-400.
For £100, customers can have a recipe box delivered to their door that includes a Loch Fyne smoked salmon starter, an entree of slow-cooked British beef cheeks and a dark chocolate & orange liqueur bread & butter pudding with vanilla sauce for dessert.
To finish, the meal kit also a classic cheese selection with chutney and a 10 per cent off flight voucher for when international travel is once again permitted. The meal kits are only available for delivery in the United Kingdom.
“We hope that this exclusive First experience will allow our customers who are missing flying to enjoy an amazing dining experience at home,” commented Hamish McVey, Head of Brands and Marketing at British Airways.
“Although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet, we hope it will be just as exciting.”
The meal boxes are on offer only for a limited period and deliveries start next week. British Airways says all the packaging is made from either recyclable, compostable or biodegradable materials.
The full menu and more details can be found on the Feast Box website here.
Last September, Singapore Airlines launched its own First Class home dining experience that included a telephone sommelier service to recommend fine wines to accompany the meals.
Singapore Airlines also launched a pop-up restaurant in one of its grounded Airbus A380’s with the option to dine in First, Business and Economy class.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently used by some of the biggest names in journalism.