Against the backdrop of Eva Air’s last ever Boeing 747 aircraft, the Tawainese airline welcomed in a brand new cabin crew uniform designed by the luxury fashion house, Shiatzy Chen. The carrier has proudly flown the Queen of the Skies for the past 25 years but on Thursday, Eva Air said goodbye to the iconic jetliner for the very last time.
“As we bid farewell to our ‘Queen of the Skies’ and her remarkable performance, we welcome our new service image,” commented Steve Lin, the airline’s chairman. The 747 was positioned behind the catwalk that Eva Air’s flight attendants strutted along to show off their new wardrobe.
Lin said of the new uniform: “We designed these uniforms for style, comfort and function, and to further enhance our service team’s professional image.” Shiatzy Chen is often described as the ‘Chanel of Taiwan’ – the exclusive retailer has been in business since 1978 and is a household name in its native Taiwan.
Using the same palette of colours from the current uniform, the designers have been working with Eva Air since 2015 on the new look. It will be the first new look for the airline’s cabin crew since 2003. The head designer, Wang Chen Tsai-Hsia has used colour blocking, geometric patterns and a streamlined silhouette to bring the look right up to date.
As a way of identifying the rank of different members of staff the designer has used coloured collars as a subtle hint of their position. Here’s what they mean:
- Red: Chief pursers
- Pink: Deputy pursers
- Light green: Flight attendants
For the gentlemen, a new three-piece suit has been specially designed. Every last detail has been thought of with a bespoke fabric designed just for Eva Air – the high-performance fabric blends elasticity with anti-static carbon-fibre yarns. It’s quick drying and moisture absorbent for even the most demanding situation onboard.
Eva Air was established in 1989 as Taiwan’s first, privately owned airline. The carrier is now a member of the Star Alliance and flies to over 70 international destinations. In recent years, Eva Air has become famous for its partnership with Hello Kitty, with themed flights and aircraft liveries featuring the cute cartoon.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.