Delta Air Lines has been celebrating the launch of its brand new Zac Posen-designed uniform in a fairly big way. The airline says it took around three years from concept to launch, with all 60,000 uniformed Delta employees making the switch on May 29th. Delta has been trailing the launch for months and yesterday saw the airline ramp up its marketing campaign another notch.
Along with showcasing the new uniforms with a runway show in Delta’s home city of Atlanta, the airline’s employees in Los Angeles took to the stage to model past looks that flight attendants and other staffers wore in decades past.
And it appears it wasn’t wasn’t a once off – Delta has now revealed a new safety video for its Airbus A350 aircraft which features flight attendants modelling the looks of years gone by.
The video, though, finishes with flight attendants in their new look threads – the first new uniform for ‘above wing’ employees since 2006. Apparently, Posen – an acclaimed New York fashion designer – took part in hours upon hours of job shadows and employee forums to understand exactly what was needed in the new uniform.
Even then though, Posen and his team had to make something in the region of 170 changes based on direct feedback from over 1,000 ‘wear testers’. Oh, and by the way – the so-called ‘Passport plum’ color that you’ll see a lot of on Delta workers was created by mixing Delta’s traditional red and blue shades.
What do you think of Delta’s new safety video?