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High-Fashion Comfort Wear at 35,000 Feet: Dutch Airline KLM is Launching its Own Fashion Label

High-Fashion Comfort Wear at 35,000 Feet: Dutch Airline KLM is Launching its Own Fashion Label

High-Fashion Comfort Wear at 35,000 Feet: Dutch Airline KLM is Launching its Own Fashion Label

If your favourite colour is a certain shade of powder blue then you’re probably already a big fan of the Dutch airline KLM.  The Amsterdam-based flag carrier has fully embraced the shade, painting its entire fleet of aircraft in the breezy hue and making the colour a key feature of its cabin attendants uniform.  Since 1971, KLM flight attendants have been instantly recognisable in this iconic colour.

And now’s your chance to show how much you love powder blue by grabbing a pair of Jet Legs tracksuit bottoms – KLM’s brand new in-house fashion label.  But you better be quick as only 5,000 of the limited edition bottoms, made from recycled polyester and elastane, have been produced in collaboration with Dutch fashion stylist Fred van Leer.

Photo Credit: KLM

According to KLM, the idea for the trousers came from a study it commissioned that revealed over half of respondents from the Netherlands, Germany, UK and Norway put comfort first when they travel.  But comfort rarely means attractive – so KLM decided it was high time to make comfortable travel wear that was also fashionable.

Have they achieved their objective with the Jet Legs tracksuit bottoms?  What do you think?

If the answer is no, then it probably won’t surprise you to learn that KLM has committed other fashion crimes in the past.  Two years ago, the airline also launched a range of gaudy Christmas jumpers – and of course, they were made in KLM’s signature shade of blue.

Photo Credit: Lufthansa

Other ventures into the fashion world by well-known airlines have been slightly more successful in the past.  German carrier, Lufthansa launched a simple pair of branded sneakers in collaboration with Adidas, while Hawaiian Airlines recently signed a branding deal with Uniqlo to have its logo emblazoned across a range of t-shirts.

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