With little more than two years until the 2023 FIFA World Cup, the host country’s national airline has released a rather apt new soccer-themed in-flight safety video.
The six minute video stars Brazilian footballer Neymar Jr, along with FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu – all three teams are sponsored by Qatar Airways.
The all-star team are led through the safety routine by a comedy double act of coach and kitmam, played by British television actos Jason Thorpe and Ross Hatt.
Lewandowski demonstrates how to use a life jacket, while Cafu helps a younger version of himself attach an oxygen mask and Paris Saint-Germain star Neymar Jr makes a special appearance to guide Qsuite passengers.
Qatar Airways said it hopes the video will add a playful spin to a vital part of the in-flight experience.
“At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings,” explained the airline’s head of marketing Ms Salam Al Shawa.
“The wonderfully creative concept will capture our passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway. The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages,” she continued.
Addressing concerns that humorous in-foot he safety videos may actually be taking a risk with passenger safety, a spokesperson for the video’s production company said:
“Humour has been shown to increase memory, so there seems to be no better way to communicate such important information than by making it fun. As always, the world of Qatar Airways enchants.”
What do you think of Qatar Airways’ new safety video?
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.