Australian flag-carrier, Qantas has unveiled a set of incredibly cute mini uniform outfits for young aviation fans to dress up as cabin crew and pilots. The designs are based on the real uniform that Qantas flight crew wear, designed by the airline’s creative director of fashion, Martin Grant.
The new range features both the male and female cabin crew uniform as well as a unisex pilots uniform for girls and boys. The outfits are available now for pre-order with guaranteed Christmas delivery and are priced at AUD$59.
At the moment the outfits can only be ordered via the official Qantas online store and are available for children aged 3 – 8 years old. Qantas says it was inspired to launch the range to inspire a new generation of pilots and cabin crew.
“We hope the new dress-up range will allow children to let their imagination fly and embrace the magic of travel,” Olivia Wirth, chief customer officer at Qantas said at the launch.
Wirth explained: “Many of our pilots and cabin crew chose careers in aviation after their first flight with Qantas, so we want to find ways to create memorable experiences and inspire the future generation of Qantas customers and employees.”
There’s plenty of attention to detail in the outfits with the pilots uniform featuring four gold embroidered stripes to signify the rank of Captain. The hat also features the iconic Qantas roo to complete the dress up experience.
For aspiring cabin crew, the uniform is made up of a pretty shift dress with the very on-trend red and fuschia colour blocking.
With the introduction of these new outfits, Qantas becomes one of very few airline’s worldwide to offer a children’s dress up range. In 2015, Dubai-based airline, Emirates became the first carrier to sell a ‘mini’ version of its iconic uniform.
The Emirates collection is also available for ages 3 – 8 years old and can be purchased via the Emirates online store or at the Emirates shop in Terminal 3 at Dubai International Airport and the airline’s headquarters in Dubai.
Girls will love dressing up in the famous red hat and scarf that the airline’s female cabin crew wear – although boys only have the option to dress up as pilots. There’s even a new babygrow designed to look like the cabin crew uniform.
Qantas said it made the move to introduce the outfits as part of the broader push to improve its offering for young travellers. Along with even more merchandise available to buy in the Qantas store, the airline will improve its range of in-flight entertainment channels for children and enhance the kid’s activity packs given out onboard.
The airline says children are now one of the fastest growing segments of the Qantas frequent flyer programme – Qantas even claims some parents are signing up their children from the moment they’re born.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.