Critics scoffed when Air France launched Joon last summer – an airline designed for millennials with craft beer and flight attendants who wore trendy polo shirts and oh so casual sneakers for a uniform. But it turns out the idea of flight attendants wearing sneakers is starting to catch on – at least for one day only.
This August 24th, Lufthansa will allow all of its front-line employees – check-in agents, customer assistants and even cabin crew to wear sneakers to symbolise “the extra mile that the Lufthansa Group employees are walking together in this exceptional summer.”
As Lufthansa puts it, the aviation industry has been dealing with quite a few “difficulties” this summer – from air traffic controllers going on strike and severe weather to both Frankfurt and Munich airports suffering crippling security breakdowns. Passengers and airline staff have been plagued with delays throughout the summer.
But depsite the problems, Lufthansa says its staff have consistenly gone the extra mile to help passengers. What better way to celebrate than with this very unusual gesture – although one has to wonder whether it has something to do with a limited range of Adidas sneakers the German sportswear company has launched in collaboration with Lufthansa?
The Lufthansa Sneakers Day will also be seen across the range of airline brands the group owns – that includes Eurowings, Austrian, SWISS and Brussels Air. However, Lufthansa was at pains to point out that the one-off event is just that – cabin crew at the German carrier won’t be doing a full-on Joon anytime soon.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.