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Italy’s Reinvented National Airline Unveils New Aircraft Interiors and Cabin Crew Uniforms

Italy’s Reinvented National Airline Unveils New Aircraft Interiors and Cabin Crew Uniforms

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Italy’s reinvented national flag carrier has unveiled a new aircraft interior for its Airbus A350 long-haul aircraft, as well as a brand new cabin crew uniform and onboard dining experience. The new look is to be promoted through a new advertising campaign and partnership with the Italian national soccer team.

ITA Airways is the Italian government-owned successor to defunct flag carrier Alitalia. The airline officially launched in October 2021 when the Italian government failed to find a buyer for debt-laden Alitalia.

Despite owning the rights to the Alitalia brand, ITA Airways has decided to invest in reinventing itself with a bold blue aircraft livery and all-new interiors. Older aircraft are quickly being stripped of Alitalia colours and cabin crew will soon wear a new uniform.

The uniform has, ITA Airways says, been designed in-house but with consultation from luxury Italian fashion house Brunello Cucinelli. The airline wasn’t able to specify how much the new uniform project had cost taxpayers but a spokesperson noted that a gradual rollout of the uniform starting June 1 would “avoid wasting money” by replacing end-of-stock old uniform items.

Meanwhile, the new aircraft interiors have been designed by Walter De Silva and will first feature on ITA’s new fleet of Airbus A350-900 aircraft. ITA Airways will lease six A350’s will three already delivered and the fourth set to join the fleet in the next few weeks.

The aircraft has 334 seats, with 33 Business Class seats and 301 Economy seats, including 39 extra-legroom Comfort Economy seats.

Blue and sand are the predominant colours onboard and ITA Airways says that with sustainability at the heart of its operations the interiors have been designed to be “economically efficient”.

ITA Airways has also ordered 10 Airbus A330neo aircraft for its long-haul operations, while the airline’s ageing short-haul fleet will be renewed with seven A220 and 11 A320neo aircraft.

The Italian government is hoping to sell a large stake in ITA Airways with a joint bid by Lufthansa and shipping giant MSC currently in the lead. The Italian Ministry of Economy and Finance will retain a minority stake in ITA should a sale proceed.

It remains unclear, however, whether new owners could reinvent Italy’s national flag carrier once again. Despite

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